My Experience

As a brand marketing professional, with over 9 years of marketing experience, I excel in adaptability, project management, and communication. While maintaining multiple projects, I have developed the ability to grow and lead in a cross-functional working environment. 


CHIEF CREATIVE OFFICER | 2022 - 2023 (Freelance)

- Oversees creative strategy for the Tury Health brand. Created the brand identity and style guide for company creative direction.
- Oversees GTM marketing plan for app launch.
- Assists engineers with the UI aspect of the app.
- Co-lead the creation and launch of the company website, ensuring that it met brand standards.
- Creates visual and brand identity to appeal to clients and stakeholders.
- Built impactful, campaigns that deliver on client comms and business objectives.
- Anticipates the future needs of clients by developing effective strategies and analyzing data from industry trends.
- Collaborate with senior level team members to identify company objectives, then transform them into creative campaigns.
- Lead internal efforts to ensure every employee is trained on company branding.
- Contribute to building a diverse, equitable and inclusive culture, where every employee feels a sense of belonging.

MARKETING MANAGER | 2015 - 2021

- Strategized and activated marketing plans incorporating digital, local media, promotions, and Public Relations events
- Utilized a strong understanding of consumer and tailors strategies directly targeting that audience, primarily millennials
through partnerships.
- Broadened marketing tactics by interpreting consumer trends, implementing new strategies, and driving toward 
non-traditional marketing channels.
- Served as a brand ambassador by cultivating brand image by designing and implementing events and promotions.

TURY HEALTH

DIAMONDS DIRECT

MARKETING INTERN | 2015

- Coordinated all Student Involvement (organization) social media campaigns and activities.
- Provided marketing and communications support for over 600 student organizations.
- Directed all PR/Communications related to Student Leadership and Engagement.
- Seconded in design support for student organizational creative needs.
- Served as on-camera talent, voice-over talent, or student involvement promotional pieces.
- Assisted in the activation of student involvement's newly launched website.
- Facilitated orientations for over 3,000 incoming students.

NC STATE, STUDENT LEADERSHIP & ENGAGEMENT

- Public Relations

- Project Management

- Critical Thinking

- Problem-Solving

- Digital Initiatives

- Event Planning

- Collaboration

- Leadership/Teamwork

- Adaptability

- Social Media Marketing

SKILLS

CORE SKILLS

- Hubspot Inbound Marketing Certification

- Brand Strategy

- Media Planning

- Google Adwords Certification

- Google Analytics Certification - In Progress

- Microsoft Office

- Adobe Suite - InDesign, Photoshop, Illustrator

- Hootsuite

- Social Media

- Canva

- Monday.com

TECHNICAL SKILLS

SENIOR MARKETING ADVISOR | 2024 - Present

MARKETING ADVISOR | 2021 - 2024

- Spearheads marketing campaigns for luxury real estate, focusing on properties valued over $1 million, aligning strategy with business objectives.

- Drives brand visibility and engagement, executing media plans that resulted in an ROI exceeding $20 million.

- Develops data-driven strategies, leveraging Google Analytics to optimize marketing efforts and drive performance improvements.

- Cultivates relationships with key stakeholders, aligning brand messaging with lead generation and customer engagement strategies.

- Manages cross-functional teams to deliver comprehensive marketing plans that consistently surpassed sales targets.

COMPASS